RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers.
The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance.
In doing so, the existing system in the industry shall be examined to ascertain the problem there in so as to suggest possible solution to such problems.
To carry out a comprehensive research work various literature were review which will consist of historical background of the organization; other issue to be examine include data gathering instrument, hypothesis testing to ascertain their validity and reliability use of techniques.
Finally the entire study is summarized, the finding are noted and conclusion, are drawn for possible recommendation to be made. The recommendation are aimed of assist the entire service and manufacturing industry in management of relationship marketing and direction for further research are highlighted.
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